CHIEF EXECUTIVE OFFICER- NEXTMEDIUM:

Hamet A. Watt is the founder and CEO of NextMedium, Inc., developer of the first turn-key platform to buy, sell and measure brand integration in entertainment content. The company is working with the industry to establish brand integration as a new standardized ad unit -
to help advertisers connect with increasingly harder-to-reach audiences in a TiVo-enabled environment, while helping entertainment companies generate new revenue and offset
rising production costs. NextMedium has also collaborated with Nielsen Media Research to develop analytics that help the industry measure the effectiveness and value of brand integration.

An authority on advertising innovation, Watt is frequently asked to educate media
companies on the changing entertainment landscape and the need for new approaches to revenue generation. He is also regularly a part of the public discussion on new advertising media, and has been quoted in Fortune Magazine, USA Today, Red Herring, Business 2.0, Advertising Age, AdWeek, MediaWeek, Television Week, Hollywood Reporter and Variety, among others.

Prior to NextMedium, Watt was a general partner and vice president of business
development at an international private equity investment firm managing capital in excess
of $120 million.